The Brand
Based in Northeast Indiana, Jim's Rock Seawalls is a family-owned business that has been serving the community for over 30 years. In recent years, the company was purchased by the original owner's son and his close friend, who is now his business partner.
With the change in ownership, the company has expanded its services from solely constructing seawalls to offering a variety of landscaping options. These include stone steps, gravel work, personal beaches, and much more.
The objective was to rebrand a seawall company named Jim's Rock Seawalls, located in Northern Indiana.
The Objective
The objective was to rebrand Jim's Rock Seawalls following the change in ownership. After over 30 years of establishment, the company’s logo and website were overdue for an update to bring new life to the already thriving business.
The main focus of the rebranding was the logo and website, with additional efforts put into advertisements such as billboards, business cards, and flyers. The company leaders also requested custom shirts for employees as part of the rebranding initiative.
For the logo redesign, we aimed for a brighter, more eye-catching design to appeal to customers. I opted for earthy tones to represent the land and vibrant hues to reflect the water. The font was chosen to be simple yet easily readable for customers.
